Revenue Models 101 & the New Stack with Riya Grover, CEO of Sequence

In this episode, Sasha sits down with Riya Grover, CEO and Co-founder of Sequence, to discuss the evolving landscape of B2B revenue models and pricing strategies. They dive deep into the challenges modern software companies face in managing complex hybrid pricing models and the increasing adoption of usage and hybrid-based pricing.

Riya also shares Sequence's approach to unifying the quote-to-cash process, bridging the gap between sales and finance teams, the limitations of traditional revenue management tools, and much more.

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🔗 Link/s

Sequence: https://www.sequencehq.com

⏲️ Timestamps

(00:00) Introduction to revenue management challenges

(02:07) Evolution of revenue models

(04:23) Hybrid pricing and usage-based models

(05:32) Complexities in revenue management

(06:46) Modern sales and finance operations

(09:38) Driving factors behind revenue model changes

(15:12) Software evolution and challenges

(36:57) Sequence: simplifying quote to revenue

(40:42) Closing thoughts and advice for finance teams

Subscribe to this season of Turpentine Finance, where our guests speak candidly about big business inflections, market curveballs, and how they approach decision-making to tease out tactics and mental models you can use when the pressure is on.

You’ll hear stories from Instacart, Mercury, OpenAI, Andreessen Horowitz, Netflix, Runway, and more. Topics frequently touched upon M&A, Market Downturn, Macro, PMF, Fundraising, Financial Forecasting, Headcount, Equity.

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Turpentine Finance is a part of the Turpentine podcast network. Learn more: www.turpentine.co

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